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Deepfakes · October 2025 · 5 min read
How Scammers Use Celebrity Images and Endorsements Online
From fake endorsements to deepfake videos — how celebrity impersonation scams work and how to spot warning signs before trusting an ad.
How the funnel is built
Advert with a famous face, a news-styled article page, a sign-up form, then a phone call from a 'broker'. Each step looks like a different company but the operation is the same.
Verification takes two minutes
Check the person's official channels for the claim. Genuine endorsements are published by the brand and the individual, not only inside a paid advert.
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